Press Release for Lawyers
Legal press release writing and press release distribution for lawyers that builds brand authority, earns media mentions, and supports local SEO. We craft newsworthy announcements, pitch legal reporters, and distribute across trusted networks with tracking and compliance checks.
Press release services for law firms
Press release writing
Story development, headline testing, quotes, boilerplate, and calls to action. Plain language compliant with bar advertising rules and attorney advertising disclosures.
Press release distribution
Syndication to legal media, business outlets, and local news. Google News eligible networks, newsroom posting, and social sharing assets for your team.
Media outreach
Target lists for legal reporters, editors, and podcasters. Personalized pitches, embargo options, and follow ups that respect newsroom preferences.
Analytics and reporting
Coverage logs, link profile review, referral traffic, UTM tracking, and Search Console monitoring for impressions and queries that move after release.
Brand positioning
Practice area angles, attorney bios, awards, community work, pro bono updates, and speaking events that reinforce experience and trust signals.
Compliance review
Attorney advertising review, disclaimers, and no promise of results language. We align messaging with state bar guidance before distribution.
How press releases support legal SEO
Entity signals
- Firm name, attorneys, practice areas, and locations tied together with internal links
- Organization schema and NewsArticle markup for newsroom posts
- Publisher logo and breadcrumb structure that helps crawlers
- NAP consistency across the newsroom, website footer, and Google Business Profile
Link equity and discovery
- Natural citations from local news, bar groups, and business outlets
- Referral traffic to attorney bios and practice pages
- Contextual anchors that mention the service and the city
- Syndication that increases crawl frequency for new pages
Pair PR with our SEO for lawyers or web design for lawyers services for stronger results.
When to issue a press release
New attorney or partner
Announce laterals and partner promotions with bio links and practice focus.
Office opening
Launch a new location with map embeds, photos, and hours.
Case milestone
Share a matter update when allowed and include proper disclaimers.
Award or ranking
Explain the methodology and add a balanced disclosure.
Speaking or publication
Conference sessions, CLE, podcast features, or articles in legal media.
Community work
Pro bono, clinics, scholarships, and local partnerships.
Our process
Discovery
Goals, audience, practice areas, locations, timeline, and approvals.
Draft
Headline, subhead, body, quotes, boilerplate, and calls to action.
Compliance
Attorney advertising review, disclaimers, and final sign off.
Distribution
Wire services, direct media list, legal directories, and social assets.
Newsroom
Post on your site with NewsArticle schema, images, and internal links.
Report
Coverage, links, placements, and performance with next steps.
Packages
Local
- Draft and one revision
- Local press release distribution and legal media targets
- Newsroom post with schema and images
- Coverage summary and referral traffic review
Regional
- Draft and two revisions
- Regional distribution and journalist outreach
- Custom media list and follow up
- Analytics dashboard and UTM tracking
National
- Draft and edits with executive quotes
- National wire, vertical legal outlets, and business media
- Multimedia options and social snippets
- Link profile review and next release plan
Press release format for law firms
Structure
- Dateline, headline, and strong first paragraph
- Two to three body sections with facts and context
- Attorney or managing partner quote
- Boilerplate with practice areas and locations
Optimization
- Internal links to attorney bios and practice pages
- City and county mentions for local relevance
- Image alt text and captions
- NewsArticle schema and breadcrumb updates
Common questions
How long should a press release be?
Four to six short paragraphs with a clear headline and one quote is a good range. Add links to practice pages and attorney bios for depth.
Where does the release get published?
We use distribution partners, legal media, and direct outreach. We post on your site as well. We report placements and referrals after distribution.
Do you guarantee coverage?
No. We guarantee distribution and reporting. Coverage decisions are made by editors. We improve odds with strong angles, timing, and outreach.
Can you write and design the newsroom?
Yes. We can build a newsroom, set up schema, and connect to your practice pages. See our web design for lawyers service.
Ready to plan your announcement?
Tell us about the news, the timeline, and the markets you want to reach.