SEO for Lawyers
Law firm SEO that blends local search, technical SEO, content strategy, and conversion tracking. We build topical authority, optimize your Google Business Profile, and create paths that turn visits into consults.
What you get
Attorney SEO strategy
Keyword research mapped to practice areas. Query intent modeling for divorce, custody, support, and related terms. Topical clusters and internal linking that feed entity signals.
Local SEO for law firms
Google Business Profile optimization, categories, services, posts, and Q&A. NAP consistency, local citations, map embeds, and review strategy that aligns with bar rules.
On page optimization
Title tags, meta descriptions, H1 to H3 structure, alt text, schema markup for LegalService and LocalBusiness, FAQPage, BreadcrumbList, and entity rich copy.
Technical SEO
Core Web Vitals, page speed, sitemaps, robots.txt, crawl budget, canonical tags, structured data validation, redirects, and clean URL patterns.
Links and digital PR
Link earning with legal directories, outreach to local media, guest resources, unlinked brand mention reclamation, and safe anchor strategies for YMYL pages.
Tracking and reporting
GA4 and Search Console setup, Tag Manager events for form submits and click to call, CallRail optional, rank tracking, and lead source dashboards.
Local signals that move the map pack
Entity and location coverage
- Practice area hubs with child pages for divorce, child custody, child support, equitable distribution, alimony, mediation
- Location pages by city and county with embedded maps and driving directions
- Attorney bios with bar admissions, credentials, and community work for E-E-A-T
- Internal links that connect practice topics to locations and attorneys
Google Business Profile
- Primary and secondary categories, services, and attributes
- UTM tagged links, appointment URL, and call tracking numbers configured correctly
- Reviews, Q&A, and photo cadence that supports trust
- Citations across legal directories and local chambers with NAP consistency
Content that builds topical authority
Practice pages
Clear pages for each service with intent matched headings, eligibility, timelines, and next steps. FAQ blocks marked up with schema.
Guides and FAQs
Long form guides that target long tail queries. Glossaries for legal terms. Interlinking to relevant pages and locations.
Editorial standards
Plain language, citations to public sources where suitable, and disclosures that respect bar advertising rules.
Browse examples in our guides or see how we structure location pages.
Technical SEO checklist
Foundations
- HTTPS, HTTP to HTTPS redirects, and canonical rules
- XML sitemaps and index management
- Image compression and lazy load for CLS and LCP
- Clean navigation labels and breadcrumb trails
Validation
- Structured data tests for LegalService, LocalBusiness, Organization, Person, FAQPage
- 404 and redirect sweeps and log reviews for crawl issues
- Core Web Vitals monitoring and improvements
- Spam controls and form protection
Our process
Discovery
Practice mix, locations, competitors, goals, and intake flow.
Audit and plan
Technical audit, content gap analysis, entity mapping, and keyword targeting.
Build and optimize
On page fixes, schema, internal links, speed, and GBP optimization.
Content and links
Guides, FAQs, location pages, and safe link earning through outreach.
Measure
GA4 goals, Search Console trends, rank checks, and call tracking.
Improve
Quarterly updates based on data. New pages and tests for CTR and conversions.
Packages
Local Starter
- Keyword plan for core services
- On page fixes and schema
- GBP tune up and citation setup
- Monthly reporting
Growth
- Topical clusters and guides
- Location pages and internal links
- Digital PR outreach and link reclamation
- Conversion tracking and dashboards
Premium
- Multi location strategy
- Content production and edits
- Advanced technical work and speed
- Quarterly tests and CRO
Tools and integrations
Google Analytics 4, Google Tag Manager, Google Search Console, Google Business Profile, CallRail, Clio, Lawmatics, HubSpot, Yoast SEO, Rank Math, Cloudflare CDN, Screaming Frog.
Resources
See our web design for lawyers service, compare attorneys by North Carolina locations, or learn with our guides. Firms can also get listed to reach people already searching.
Common questions
How long until results?
Local improvements can show in weeks. Competitive phrases take longer. We track movement in Search Console and adjust the plan based on data.
Do you handle content writing?
Yes. We write practice pages, guides, and FAQs that respect bar advertising rules and aim for clarity and trust.
Can you work with my current site?
Yes. We can optimize your WordPress site or build new pages as needed. If you prefer a redesign, see our web design service.
How do you measure leads?
We configure GA4 events, call tracking, and form goal tracking. Reports show calls, form submissions, and source attribution.